Digital marketing gets more complicated with the evolutions based on industry trends. In 2022 everyone is looking to adopt some interesting trends in digital marketing. Because with each coming year, digital marketing gets more complicated and more interesting.
The latest digital marketing trends are focused on technology as we all look ahead technology is continuously growing at a rapid pace. If we look ahead at what’s to come in the year 2022 nobody could have predicted so each digital marketer has to constantly invest time and energy to upskill and learn.
Trends in Digital Marketing
1. Privacy matters
Marketers are concerned about data privacy, securing their networks, and safeguarding their network connections. Data security has become a non-negotiable element for consumers as well as business owners nowadays.
Protecting websites becomes the main concern when it comes to digital marketing strategy. A website that is poorly protected can become an easy target for cybercriminals and even if your website is hacked users won’t be able to access all parts of the website.
2. Word of mouth is still important
Why is WOM Marketing Important? Because consumers trust their friends. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising. That is why word-of-mouth marketing is the most valuable source of marketing.
Digital marketing trends always change with time but some old ones are here to stay, and word of mouth is one of them. Consumers nowadays do not mind spending some extra time on the web before making the decision of going for a purchase or engagement of any kind.
3. Pagespeed is a very crucial factor
A website’s page speed is a very important factor in SEO. Page speed is a direct ranking factor as google’s algorithm includes page speed as a direct ranking factor.
Any digital marketing campaign’s main goal is to bring users to your website and the first and foremost factor is how fast your page loads. Pagespeed not only plays an important role in user experience but also in how well your page ranks.
It is the main ranking factor for Google’s algorithms. Hence, it is important that you keep optimizing your website for faster loading speed. Core Web Vitals can also help you in monitoring the key metrics for a user’s experience while they load a page.
4. Relevance is very important
Relevance is one of the main key factors in digital marketing that determine how impactful your content is and exactly what your users are looking for. Hence, generating unique content ideas that can cater to your target audience’s needs is imperative.
If you optimize your content it will also help in improving your Domain Authority (DA) score. Creating relevant content to the point according to services can significantly improve your DA score, and help your website rank higher on SERPs.
5. Personalized content
Digital marketing advertising and blogs are focusing more on personalized content. This is because of creating unique content in the hope that it will appear in google’s search results.
Creating targeted and personalized content that caters to each segment of your audience is more important to generating great results for brands. Making sure that each segment receives this personalized content in the right place, at the right time, is also equally important.
6. Video marketing is here to stay
Videos are the most important form of media nowadays. Video marketing is a very important digital marketing trend that is here to stay. It’s also a great form of marketing as it is easily consumable, presents an opportunity for complex breakdowns, and much more. A recent study showed that over 75% of consumers trust more and are convinced to make a purchasing action after watching a video!
As all of us know, everyone across the world believes video marketing is an essential ingredient in a successful digital marketing campaign. Products or services illustrated in video format have a much better chance of generating conversions than written content.
7. Search intent
Search intent is the reason behind a user’s search and it is one of the key ranking factors for search engines. Google gives more priority to informational search queries like “how to do SEO marketing”.
According to the latest updates, Google prioritizes its results by focusing on its search intent. Using various ML algorithms like MUM and BERT, Google is trying to make search engines as human as possible.
8. Everything is driven by the algorithm
In the digital marketing field from social media ads to email marketing, everything is driven by algorithms. The latest algorithms check the billions of bytes of content regularly and optimize the results for enhancing user experience.
For digital marketing efforts, relevancy and good user experience should be the two key factors marketers should be focusing on in 2022. Algorithms will sort your content out and give it priority over others if you nail these two aspects.
9. Artificial intelligence
As everyone knows AI is already transforming the face of digital marketing in recent years. The constant evolution of AI technology advancement helps in optimizing and speeding up many different marketing tasks improving customer experiences and driving conversions.
With the constant evolution of AI technology and its advancement, AI-powered solutions help many marketers optimize and speed up many different marketing tasks with the help of different tools.
10. Augmented Reality
It has become a very in-demand technology for users because it helps users in experiencing products or services digitally to make their decision easy about their purchases. For instance, AR technology is an emerging trend within marketing and sales strategies and is used by many well-known brands like Adidas.