Like many global companies, DaNCERO comprises over 50 teams across the world, all using their own sets of tools and processes to manage launches and events. These included spreadsheet-based tracking, RSVP’s via email, ticketing software and non-branded landing pages - it was always a time-sapping struggle to run each event. With their teams delivering dozens of events per month (and under pressure to deliver even more), something had to change.

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